Areas of Focus
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The third decade of the 21st Century is a time of seismic shift in consumer sentiment as a new generation comes to the fore and the large segment of affluent older adults opens up new marketing possibilities while challenging traditional stereotypes.
ESL Insights is there to provide our clients with the guidance required to propel them forward in meeting their marketing and business challenges with particular focus in the following areas:
Some Recent Assignments
Marketing and Business Consulting
The Changing Face of Healthcare Delivery
Consumer Finance and Money Management
Technology and Its Integration into Our Daily Lives
The Evolving and Sustainable Global Consumer Marketplace
Covid 19 and Its Aftermath
ESL Insights is there to provide our clients with the guidance required to propel them forward in meeting their marketing and business challenges with particular focus in the following areas:
- Business and marketing strategies that are attuned to marketplace needs in a time of an unprecedented demographic shift and changing mores
- Healthcare delivery systems that are more streamlined and accessible and which better meet the needs of older adults and underserved communities
- Money management and wealth creation as undergirding forces in our lives in both day-to-day financial transactions and in creating a future of abundance
- Technology as a transformative agent in our daily lives and in how we access the services we use
- Sustainability as a consumer “must have”
Some Recent Assignments
Marketing and Business Consulting
- Positioning a regional line of gourmet snacks to appeal to a national audience of affluent consumers prior to expanding nationally.
- Consulting on how best utilize social media to raise the profile of a global nonprofit among its target audience in advance of an annual fundraising campaign as well designing a marketing strategy to increase revenues from the sale of unique sustainable products to socially conscious consumers.
- Assisting a nonprofit in developing a strategic framework for generating earned revenue to reduce reliance on funding from industry and individual donors.
- Delineating a subtle difference in semantics to improve clarity from the consumer point of view of the role of complex medical testing in pinpointing a course of treatment that is most likely to be of benefit.
The Changing Face of Healthcare Delivery
- Creating branding that appeals to and motivates potential purchasers of healthcare services while fostering positive relationships between consumers and providers across all touchpoints.
- Uncovering the positives and potential consumer barriers to decentralized and accessible clinical trial offerings that could potentially increase enrollment of minority and rural populations.
- Understanding the benefits and barriers to consumer acceptance a healthcare services remote delivery model.
- Identifying which healthcare services are most attractive to consumers in a mass market clinic setting and acceptable price points.
Consumer Finance and Money Management
- CX research to understand and map the end-to-end debt consolidation customer journey and identify underlying consumer needs and expectations as well as increase program adherence through the redesign of tools, systems, and processes.
- Understanding consumer expectations, rewards, and potential benefits of a credit card issued by a national retail outlet prior to a national rollout.
- Delineating the role of the financial advisor in a world increasingly dominated by Fintech (self-service online brokerage apps) including messaging that resonates best with their “sweet spot” with consumers who still require “high touch” financial services.
Technology and Its Integration into Our Daily Lives
- Uncovering consumer “must haves” for digital writing and recording devices and how these devices are used to streamline and simplify their work lives and manage daily activities.
- Identifying and profiling “early adopters” of online budgeting and money management apps and how they are used by Gen X and Millennial consumers in managing their day-to-day spending and in paying down credit card debt and student loans.
The Evolving and Sustainable Global Consumer Marketplace
- Understanding consumer awareness of animal welfare issues in the production of dairy products, eggs, meat, and poultry., and the extent to which these issues affect their food purchase decisions support humane and sustainable farming practices.
- Positioning an international brand of upscale and timeless men’s accessories to appeal to a diverse and multicultural global market of affluent consumers.
Covid 19 and Its Aftermath
- Research exploring the American consumer mindset – the underlying thoughts and motivators – in the early days of Covid 19. Read the FINDINGS & IMPLICATIONS or FULL REPORT.
- Providing direction, real-world perspective, and guidance to college and graduate students in their studies and collaborative group projects in a world newly shaped by the realities of Covid and globalization, including a purchasing model where thrifting and sustainability are at center stage.