ESL Insights, LLC.A global marketing research and strategy consultancy. |
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Our recent work in the areas of Healthcare and Wellness, Technology Adoption, Luxury Goods, Travel and Leisure, and Money Management and Finance underscores an often-overlooked marketplace reality that affluent Boomers represent an unparalleled marketing opportunity with more than one in five households of adults aged 65-74 boasting an income of $125,000 or more. In turn, this unprecedented affluence is fueled by those who continue their careers…. or forge new ones…long past the traditional retirement age.
This group has money to spend, often defying traditional stereotypes as they seek to make the most of this time in their lives. But it’s critical to get the messaging exactly right. Our ESL Insights team and I are here to help you and your firm navigate these largely uncharted waters."
- ESL Insights Founder and Chief Insights Officer, Ellen Sills-Levy.
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